Learn how culture shapes brands and why trust is the currency of the future in these interviews and articles.
DREAMLEAPERS with Harriett Cole
Katherine shares how she built her global career, growing up in multicultural San Francisco, she had no grand vision but followed her interests and learned a lot from failure.
Powerhouse CMOs on Global Branding
Katherine explains how strong brands adapt global values to local realities, listen for meaning beyond words, and build trust through consistent actions. With the rapid change caused by AI, growth depends on more than technology; it depends on cultural intelligence.
Why Brand Desirability is Key to Longevity
Financial Times reporter Stefan Stern interviews Katherine on the challenges brands face to remain relevant over time. She explains the “Brand Fulcrum,” a framework developed while working at Louis Vuitton to balance investing in contradictory opportunities like tradition and innovation.
Trump’s tariffs mean brands lose customer loyalty—winning it back is incredibly hard
In this Op-Ed, Katherine explains how brands can preserve consumer trust even with rising prices from Trump’s tariffs, so brand loyalty doesn’t become a luxury only the affluent can afford.
How to Lead Brands That Translate Globally
Lacey Peace sits down with Katherine and co-author Nataly Kelly to discuss lessons learned from decades of global brand-building, the importance of shared values, and why brands that ignore cultural context create globalization debt.